I started off with a couple ideas on what I wanted to do, then chose the one I liked the most, which was the Adidas/shoes idea. I wanted to first do a commercial with people, but then I wanted to let the shoes speak for themselves. I began with gather my pictures that I wanted to use, and put them all into one document in Photoshop. First, I arranged them on the page where I would like them to go. I rearranged them on the timeline. I then brought in an instrumental to a song I was listening to at the time. I rearrange the pictures and have them match with the instrumental and when certain notes would hit.